Shortsalenurse's HAFA Blog

October 17, 2010

Short Sales & Priced Not to Sell Scandel – Can HAFA Keep a home?

In the coming days there are going to be some changes at the collection of Mrs. Kalabash Internet sites  that were built to help people understand Short Sales.   We are stepping into the  YouTube age, and will be answering questions in video format from our clients’  and the public around the United States.  If you have a question by all means submit it.

Today I took a phone call from  someone in Chicago that really wanted to keep their home, if it was at all possible.  He told me “No one hears me when I call this my “HOME”. He like so many other self-employed people  are doing all they can, holding on, waiting  for the return of the economy.  I talk to people daily who are praying for relief from the ROBO Signing Scandal.   Homeowners making their mortgage payments,  more and more frequently want to know when a Banker is going to go to jail.

I started to think about the emphasis this person was putting on home and I went to some of my video clips and decided to see if I could weave them together to show a picture of a “HOME”   I want to show the pride we all have in our homes.  You can tell me if I hit a cord, did I touch a heart.

In the next few weeks I hope to reach out and touch more of my community and even invite some change in the way we look at the HAFA Short Sale Program.    Well, that whats coming now to the home video.

George Kenner, Broker Associate – Keller Williams Realty

Ca. Lic.# 01229951    619-723-5714

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June 23, 2009

A Little Empathy, Advertising for Short Sales

Marketing is part of what we do but is there any reason to lose compassion?  I am going to share this story because it is the right thing to do.  Today I went to a listing presentation and was complemented by the future seller of the property for being understanding. The marketing piece I sent was “ Short Sale Specific” but it did not announce that I discovered  he was in trouble with his own mortgage payments , let alone that his “Notice of Default had been filed by the lender.   As many of you know that is a required document to be filed with the County where you live.  This is how lenders, investors and Realtors come to learn about a client’s possible needs.


Instead I always ask if the person I am mailing to knows of anyone in trouble.  Why would I want anyone’s friends, parents, or children seeing that they have a problem and that they are doing the best they can do to handle.  If I don’t  address them specifically (by name)  in  my marketing  they have a plausible deniability.  I say let the people hold their pride, being late on your bills can be devastating to someone who has gone years with perfect credit, only to be swept up in this economic disaster.


Not everyone that gets a “Notice of Default” has the inability to make good on their debts.  This is one of the best reasons that President Obama’s “Foreclosure Alternative Plan” makes so much sense.  It encourages people to go try and work out the problem now before  it is to late to get any help.


I encourage my fellow professionals to consider who they are mailing official looking notices to and announcing that they are “IN DEFAULT”.   People will still do business with you if you don’t scare them.  In fact you may find that even more people will do business with you if your really looking out for them.


George Kenner is a licensed California Real Estate Broker with 19 years of industry experience.


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